JJC:    Earlier this week, a big, hotshot dealmaker by the name of Steve Rattner told some Conde Nast magazine... I won't dignify it... that Jim Cramer should be shot... not literally, of course...

Now, as a guy who employed a bodyguard for five years, because he got so many death threats, you might say I'm a little sensitive to that kind of language, Steve...

I know I go over the top a lot of the time, criticizing people on the Wall of Shame and all... but, you know, I've never once said that anybody should be shot... because I know what's it's actually like to live in fear that somebody really might be coming after me.

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That said, it's the reason this guy thinks I should be shot that's really so stupid... Oh, by the way, if you want to read a great takedown of this fella, and his criticism of me and, more importantly, of you and all you homegamers in the audience... take a look at the official Mad Money blog on CNBC.com, where my nephew and senior writer (Cliff Mason) thoroughly pants-ed this figurative assassin.

This guy, and dozens of other critics of the show, including all these websites that seem to live and die by what I say, always sing the same old song... Cramer tells you what to buy... Oh, he's a tout... but Cramer never tells you what to sell... (Ed. Note: We never spout a criticism of Jim Cramer for his boundless energy and analysis efforts. We try to always remain objective, and report his comments through these verbatim recaps, nothing more)... And Rattner... says the same thing. Nobody ever tells you when it's time to sell, or the world has changed and your investment no long works... he tells Conde Nast...

Funny... here I was thinking... I thought we had this thing on the show every week called the Sell Block, where I tell you to sell... And, wait a minute, what about all those sound effects for selling that even a 5-year-old could understand?...

I think this noise (i.e., the sound of a register ringing)... I think it has some truism... The truth is, here at Mad Money, I'm telling you to sell all the time... but especially right now, because this is the Sell Block... And, in addition to throwing Steve Rattner in it, I also want to go over the Game Plan plays I gave you last week... both to assess my performance, as I do every Thursday, and to tell you what to do next...

Apparently, no one ever does this on TV, so this will be the first... at least according to some guy who's never seen Mad Money before... and we welcome Rattner, and others who criticize the show, but never watch us, to learn what we do on the show. But does anybody think a "Mr. Big" like Rattner is home watching my show? Oh, please...

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All right, last Friday, during our Game Plan, I told you to pick up some Darden Restaurants (DRI) if it sold off on Monday, in anticipation of a bad quarter, when it reported Tuesday...

Well, it sold off on Monday, closing at $30.65, where you were supposed to buy it, and now the stock is at $32.63... a quick 6.5% gain... Rattner and company, listen to this... (the ringing register sound)... that means sell.

I also said in my Game Plan that you should not buy Nike Inc. (NKE), ahead of the quarter. But, if it sold off afterwards, you should take advantage of the decline and buy... because the next quarter will include the Olympics, a worldwide showcase for everything Nike... Well, NKE's down $6.47 today... so we dodged a bullet by not recommending that one and I have to say that, down almost 7 points, I really like this one. I think you're getting a great entry point, so I recommend you buy - not sell - NKE at these prices.

I made the same call with Research In Motion (RIMM), saying it would sell off, no matter how good the quarter was, and calling it a buying opportunity. Well, with RIMM down $18, or 13%... yes... I think you do have to buy this dip, with the understanding that it will be up three months from now, even if it's not up three minutes from now...

I told you to stay away from ConAgra (CAG) last week, thank heavens...

I said that Rite Aid Corp. (RAD) is not working and, once again, Mary Sammons (CEO) would miss... Here's the stock, down 40 cents on a $2 basis... the biggest percentage decliner.

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But retail is so bad in general that I want to dedicate the rest of this Sell Block to telling you how much I dislike the sector. I think you've got to stay away from almost all retailers.

We heard today that J. C. Penney (JCP) was scaling back almost all its new store openings... Oh, come on!... As far as I'm concerned, this group cannot be owned until we start seeing actual store closings... not just fewer openings. And I want to see those closings before the bankruptcies come in, like Linens 'N Things...

The situation for retail seems so truly dire, and I don't think the Fed helped things yesterday by saying that consumer spending is looking up... I beg to differ. I think any strength came entirely from the tax rebates.

I think that before you can own retail, you need to see these companies getting out of stores... closing them... it's not happening.  Sears (SHLD)... it's not happening. Store closings, I thought, were the entire point of the Sears/KMart merger. It boggles me that there are no closings.

Do we really need all these Lowe's (LOW) and Home Depot (HD) (stores)?  Kohl's (KSS) is still building things... Dick's Sporting Goods Inc. (DKS) is still building things out... JCP is only doing it more slowly... Why are they doing this?...

We're not going to get a bottom in this group until we actually have massive store closings... Until then, once again, I think it's sell, sell, sell... except for a handful of retailers that I have mentioned over and over again, and really... don't touch any of the others.

Okay... here's the bottom line...

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