After this segment, you
can see Jim's Lightning
Round picks
here...
Jim: We've decided to
do something new on Mad Money...
In case you missed our shows last week,
because a couple of guys were hitting
each other (i.e., Olympics boxing, et.
al. that pre-empted Jim's 6pm show the
last two weeks)...
We're teaching you how the professionals
value stocks, so you can do it at home.
Yeah, it's D-I-Y time...
We've been using head-to-head
comparisons of companies in the same
business... to show you how
professionals value each stock in
relation to others in the overall
market.
Today, I want to take steps... I
want to go further... I want to
talk to you about the concept of "key
metrics"... Let's translate
that... let's bust that
Wall Street jibberish...
The Street uses different yardsticks to
evaluate different kinds of stocks...
You see, when we're looking at a stock
and comparing the two, you need to know
which yardstick to use. You can't
just use, oh, how were the sales, and
how were the earnings... no.
Each industry has a particular metric
that we all measure them by...
If we were talking retailers, you would
want to look at what's known as "same
store sales"... How did that store do
last year versus this year?... Why
do we care about that? Because, if
you add a whole bunch of stores, and you
just looked at total sales, it's
misleading... If you put up 100
(new) stores, you're numbers are
obviously going to be better.
Now, that's the key metric for retail.
How about restaurants?...
For restaurants, we want to figure out
how much they can control their raw
costs... That's exactly what made
us disrespect
Burger King (BKC)
last week. We thought they
wouldn't be able to control it. It
turned out to be a prescient call,
because that was the metric that the
Street cares about.
Now that we think housing is going to
bottom in 309 days... keep your
eye on that countdown... maybe it's time
to revisit the two titans of home
improvement...
Lowe's (LOW)
and the
Home Depot (HD)...
which have already bounced 34% and 26%
from their bottoms, respectively...
much like the housing charts that I
showed you...
What we want to know is, first...
Should we buy either of these
companies?... And, second...
looking at their key metrics, for their
industry... retail... which of these two
stocks is the better one to buy?...
And this is not an easy one, okay...
especially because you have to kind of
anticipate that the housing situation
might improve, as we are 309 days from
now...
First off... We always start in the same
place when we try to value stocks like a
money manager... we use this 10-point
scale... and that's with the sector. You
must know where the sector is in the
economy first, before you pick a
stock...
Now, the sector, if it's in a charmed
place like the drug stocks, that's worth
up to five points, because half of a
stock's performance is predicted from
the sector. You can't have a great house
(i.e., your stock) in a bad neighborhood
(i.e., the sector) and make money. You
need the worst house in a great sector,
a great neighborhood that makes money.
HD and LOW aren't plain old retailers.
They're home improvement stores that are
unfortunately very much tied to the
strength of the housing industry...
Now you know my stance on housing...
we've got 309 days until the industry
bottoms... which means that, when it
comes to the sector, LOW and HD will be
in a better place in the future than
they are right now. That's a hindrance
to their stocks. Even though both
companies just beat earnings, a sign
that the Street had gotten too negative
on the business, I think that home
retailers are not a great business right
now. What they are is really a 2, with 1
being the big cyclical stocks, the worst
right now... 2, and they're moving to a
3... Remember, that's out of a 5-point
per sector.
So let's split the difference...
We think that these guys are getting...
should get 2.5 points each... that the
sector is in motion, going from a 2 to a
3... and, over time, that number will
definitely move higher as we get closer
to the housing bottom. As usual, we've
got a tie, because the sector is the
same, right... This gets 2.5 and this
gets 2.5, because they're in the same
sector...
Now, for the head-to-head comparisons,
where we always start with growth,
because that's what money managers care
about more than any other factor.
Growth, growth, growth...
If you're watching the show, and you
care about one thing... Cramer likes to
look at growth for good stocks. That's
the point.
For retailers, the key metric that
measures growth are, as we said,
same-store sales. And we also need to
look at market share growth... Remember,
these guys are going head-to-head, so if
this guy's doing well, maybe this guy's
doing badly. It's a little zero-sum in
this industry...
And saturation... that's another key
metric for retailers. How close is the
company to filling the country with
stores, so that it can't grow
anymore?... Remember TGT last week?
They're in 47 states, and they're having
trouble growing.
Jim: On same-stores, LOW
reported a 5.3% decrease last quarter.
It sounds bad, but the Street was
expecting an 8% decline... And LOW
raised guidance, and told the analysts
that they were too negative. That's the
first time in a long time. Not to
mention they did a 16% earnings beat. It
was a good quarter for LOW, given the
situation. Some of it was the (federal
tax $600) rebate... Don't worry about
that. HD got the rebate too...
Alright, HD... Same-store sales shrank
by 7.9%. Again, people were looking for
10%, so a little better... but it's
worse than the numbers LOW put up...
Remember, we're doing head-to-head... I
think we have to give LOW 1 point here.
And I'm willing to give a half point to
HD, because it did come in
better-than-expected and beat the
earnings estimates, what the Street had,
by 15%.
So now the score is 3.5 (points) for
LOW, and 3 for HD.
How about market share?...
This is really important, because these
companies are going head-to-head in real
life.
LOW is taking share. HD's losing it. LOW
took share in 17 of its 20 product
categories. Boy, is this recession made
for them. They gained 120 basis points,
or 1.2% of market share. HD lost share
in 8 of 13 categories.
Another point to LOW, okay...
So now you're looking at 4.5 for LOW, 3
for HD. So LOW is widening its lead.
How about room for growth (i.e.,
saturation)?...
HD has an amazing number of stores.
2,234 stores. I think they actually have
too many... mostly in the U.S., but some
in Canada, Mexico and China... HD
expects to open 55 new stores, but last
quarter it opened net zero stores,
because it closed 15 underperforming
ones. That's actually good, believe it
or not.
Now, LOW only has 1,575 stores... some
in Canada, the rest in the U.S. LOW
expects to open 120 stores, 7-8% growth
in square footage... and it opened 23
stores last quarter.
Let's give LOW another point, because it
has much more room to grow. It has the
upper hand in terms of store growth and,
if the (housing) industry is close to a
bottom, that's really good news.
So now LOW is now 5.5. Little HD is 3.
HD does have the superior dividend... it
yields 3.3% and LOW is only 1.4%... but
wait a second... HD is once again the
despot in the category, but let's only
give it a half a point, and I'll tell
you why in a second... We're only going
to give this one a half a point, because
it's dividend is bigger. Well, the
reason why that is, quite frankly, is
because the stock fell so much. That's
why the yield is so big...
Now, here's the conundrum... Even though
LOW is clearly the better company, it's
got a price-to-earnings multiple of
15.5%... HD's multiple is slightly lower
at 15.3%.
I would not touch HD with a 10-foot
pole. LOW, on the other hand, looks
pretty attractive... especially on a
pullback...
I mean, look at this... 5.5 (points)...
to 3.5 (points), but their multiples are
roughly similar...
That means you buy LOW.
If I were at my hedge fund, and I never
recommend short selling... but I would
probably be buying LOW and selling
(short) HD...
Here's the bottom line...
. . . .
.
The Bottom Line!:
If you think the home improvement
market is improving, the stock to own is
Lowe's (LOW),
not
Home Depot (HD).
■
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Second
Segment
Opening Segment 2
Title:
'Bottom
Feeding'
. . . .
.
Featured Stock(s):
General comments
regarding the housing
market. No new stock
picks.
After this segment, you
can see Jim's Lightning
Round picks
here...
Jim: When can
housing bottom?...
That's the $52,000 question... it's the
one everyone asks me, because I believe
we need housing to bottom, before we can
start seeing the economy roar again...
So, when will it happen?... When have I
been saying it will happen?...
When have I been consistently saying it
will happen?...
On the record, I say the third quarter
of next year... we will be going back...
we will have bottomed... a year from
now. And, yeah... I'm being
precise. Why?...
I have ten reasons why it could
happen...
. . . .
.
But first, why am I even bothering to
call the bottom now, one year out?...
You have to do it that way, because I
think you can't ignore the stock
action... You can't turn a blind eye to
the bottoming process of the stocks...
That means talking about a subject that
I usually avoid on this show... not
because it's really hard to get good
charts... but the charts do show
something... they are just too obvious
when it comes to the housing stocks...
The charts are fabulous predictors
whenever they are doing something en
masse... when you see all the housing
stocks peak, or when you see all the
housing stocks bottom...
To me, or to anyone frankly, they're
telling an accurate story...
So let's do something I typically don't
do... let's go to the charts of the
seven most important homebuilders in the
United States from January of 2005, to
show you what I'm talking about...
. . . .
.
Look at the charts of:
Pulte (PHM) Toll Brothers (TOL) DR Horton (DHI) KB Home (KBH) Lennar Corp. (LEN) Centex Corporation (CTX) MDC Holdings Inc. (MDC)
Remember, this is a five-year chart,
okay...
Now, you can see the pattern so clearly
by going back on a five-year chart...
These stocks... I mean, this is
incredible. It's very rare that you see
it this crystal clear... These stocks
peaked right here (pointing to the top
point in the chart for all of the listed
stocks together). There is no issue.
This is no more difficult than seeing
the peak of Mount Everest...
These stocks peaked one year before
housing hit the wall... one year... one
year before the July 2006 beginning of
the end... They nailed the top one year
in advance... these stocks screamed that
we were at a top...
And I am now telling you that they are
screaming that we are at a bottom...
Now you've got what I've got in my head.
They've clearly bottomed in July. So,
here... why should we think they are
wrong now, when they were right back
then?...
These stocks predicted something. I
mean, it was unbelievable how right they
were in 2005, predicting the 2006 top...
How can I say they won't be right in
2008, predicting the 2009 bottom?...
Do not discount the charts as being pure
hocus-pocus... It's not!
. . . .
.
Now usually my experience is that stocks
predict things out six months... If you
went and looked at a chart of
Exxon Mobil (XOM)
for instance, six months ago... you
would see that it was predicting
precisely that oil would peak at $140.
Boom! Just when it peaked, okay...
Now, meaning that, if look at stocks as
an indicator of where a business or the
economy will be, typically in six
months, they'll steer you right most of
the time... So stocks usually let us see
six months into the future...
But I did not say that housing will
bottom in... six months. It's going to
be 12 months. The truth is, I'm being
more cautious here, than what the stocks
usually say, because housing's been such
a hard call. I think I'm being
conservative. I don't want to be
premature. It's too ghastly out there...
especially since it took a year between
when the housing stocks peaked in 2005,
and the housing business peaked in 2006.
I think the trough will take a year too.
So, once again, let's understand,
because there's been a lot of
misinterpretation of my call... and I
read the websites and I know what people
are saying... they're saying, he's
calling a bottom again... No. I have
consistently said that the bottom is out
a year... I wanted to show you exactly
what I saw in the charts... how the
stocks told me, boom! In 2005, how we
were headed to a peak, and now, boom,
how in 2008, they're telling me we're
heading into a trough in 2009.
. . . .
.
Now, how about my credentials?...
I have been an inveterate bear when it
comes to housing. In 2005, on this set,
I had loud disputes with the heads of
almost all the major housing companies,
when I was calling a top... Two of them
got two heated and there were
incriminations. These people who ran
these companies in 2005 could not have
disagreed with me more. They were
bullish. I was looking at the charts and
the peak, and I said, something's wrong
here. On air, last year though, I
promised... when everyone felt that
things could be bottoming... I
guaranteed, both on the Today show and
here, that you would lose money if you
bought a house... last September...
By the way, that sparked a gigantic
letter-writing campaign by the National
Association of Realtors to get me
fired... I understand that. I probably
would have tried to do the same if I was
in real estate... I would have said I've
got to get that guy Cramer to shut up. I
get that. That's okay. I'm a big guy. I
don't mind people coming after me. But
you've got to understand... you've got
to understand that no one else came on
your air and said, you will lose money
with your house, because they were
either too politically correct, or they
feared people. I don't. My credentials
are clear. And for those of you who are
spoofing me and chiding me... that's a
constant... I look at the critics. I
know when they're louder than a Who
concert... but I urge you, after what I
told you... I risked being fired after
telling the truth about housing... I
risked being the wrath of all these CEOs
who I'm supposed to be trying to be
friends with, which I'm not... and now I
am telling you that you can laugh all
you want at me, but the charts are not
lying... I urge you to find someone with
better bonafides on housing who is in TV
or who is in real estate... Try it. Try
it...
Now I am saying that one year out that
we will get a bottom... How can that be
so heretical, really though?... How can
it be so dumbfounding?...
. . . .
.
Listen, besides the charts and their
forecasting abilities, I've got 10
fundamental reasons why I think housing
will bottom in the third quarter of
2009...
1. We're building far fewer homes than
we used to.
In 2005, we were building far more homes
than we should... When those charts were
peaking, we were putting huge numbers of
houses... twice the number of houses
they're building now they were building
in 2005. That was a heads up.
2. How about the housing bill that
authorized $300 billion in FHA loans?
No one even seems to talk about that.
That will give troubled homeowners a
chance to stay in their homes. The FHA
is going to take your terrible
floating-rate loan with a high rate, and
give you a loan with a fixed rate that
will be cheaper, so you can work it out
and stay in your home.
3. Prices have come down to the point
where there are actual bargains.
We saw some numbers yesterday, down an
average of 7%. We saw some other numbers
today from S&P that are down huge. We're
talking about homes being down 30-40% in
the hardest hit areas... and I believe,
in a year, they'll be down 50%. So
you're worried about a down payment?
Well, wait a second... well, guess what,
when the house is $200,000 (instead of
$400,000), you don't have to put up that
much. The S&P housing numbers we saw
today are breakout. They were showing
25% declines in many areas... a
reduction that makes housing affordable,
at last, compared to renting... and, in
my bottoming scenario, they will be more
affordable next June and July.
4. The last holdout markets - think
New York - seemed to have peaked a few
months ago.
The Hamptons are down big. I am looking
in the Hamptons, and I hate the
Hamptons... When the last area rolls...
I'm seeing the bottoming process
starting in earnest.
5. Right now, mortgage rates are
going up month-to-month. That's a
bummer. But, if and I think this is more
of a when... FNM and FRE get
nationalized, rates should go down,
making it cheaper to buy a home.
This is a sticking point. FNM and FRE
must be nationalized. Now we know from
Barron's that there's a plan to do
this...
6. The bulk of the reckless loans...
you know, the ones with the low teaser
rates... they're going to reset in the
third quarter of this year.
Because they peaked in the third quarter
of 2006, when the wall was hit. The
number of mortgages changing to a much
higher rate will be down from here...
Down from here on out, so the rate of
foreclosures should slow dramatically
next year. That's how you get a bottom.
7. There's such a thing called
household formation.
There are about 860,000 new households
that get formed every year. Listen,
there are 4 million babies born every
year in America... we've got the divorce
thing going on... we've got 2.5 million
new citizens. All of these things create
demand... These people have been camped
in apartments, saving up for down
payments long enough! How long can you
live with your mother-in-law! Alright,
that trumps any housing crisis... take
it from me.
8. Immigration.
It has been at a million people per
year, but that number got a big haircut,
because of the presidential crackdown.
It should grow back with the new
president, be it McCain or Obama, both
of whom are more immigrant friendly than
the current guy.
9. The biggest problem in areas for
housing are contained, now that
California, Florida and Arizona... it's
not spreading.
In fact, lots of regions stopped going
down, or they're just going down
fractionally. The big losses are
apparently being cordoned off.
10. The worst areas... Bradenton in
Florida, the central valley of
California... they've bottomed.
They bottomed a couple of months ago.
They were the areas with the most
foreclosures. The first to fall is
usually the first to return. Next I
think we will see Miami and the inland
empire, which is really ground zero,
bottoming. Then we are going to be in
the third quarter of 2009, and I believe
that the bottom will be at hand for
everything.
Here's the bottom line...
. . . .
.
The Bottom Line!:
I am reiterating my stance that
housing will have bottomed by this time
next year. "In Charts I Trust"...
so let's start the countdown...
We've got 309 days until June 30th of
2009. We've got 309 days until
housing bottoms, and I will eat this
cardboard if I am wrong...
■
Stock Snapshots - Includes
all stocks mentioned above
■
Jim
Cramer's
rating on
this stock
STOCK
SYMBOL
Closing
price
that
day
Opening
price
next
day
Full Company
Name/Comments
(see comments above for
each)
na
na
na
General comments
regarding the housing
market. No new stock
picks.
Go to the LIGHTNING ROUND from
tonight's show
here >>
See current quotes on Yahoo!
Finance from
tonight's show stocks
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Symbol keys:
A Charitable Trust stock.
- An asterisk next to a
stock symbol indicates that
Jim mentioned it is a stock
that he manages within
his
charitable trust portfolio.
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portfolio
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Thumbs up - indicates
he would buy the stock or,
at the very least, not sell
the stock. We do our
best to interpret Jim's
opinion on stocks, as we
think it is indicated by his
comments during the show.
Please read his comments to
decide for yourself.
Thumbs down -
indicates he has said not to
buy or to sell the stock,
based on his comments
We do our best to interpret
Jim's opinion on stocks, as
we think it is indicated by
his comments during the
show. Please read his
comments to decide for
yourself.
Back up the truck -
indicated by Jim, when he
says the stock is so good,
that he would do a
'mon-back' on the stock...
In other words, this is the
sound someone would say to a
truck driver, "Come on
back... " as he is "backing
up the truck" to load up on
his cargo. Translation
for buying stocks:
This recommendation by Jim
indicates that, after you do
your own
homework on the stock,
you should feel comfortable
loading up on it, as it is
in a good position to be
bought at this point.
Stumped. - Of the
2,000+ stocks that Jim
Cramer has in his head, for
which he has an informed
opinion, he sometimes comes
across a caller with a stock
he does not know well enough
to opine on... He then
indicates he is stumped and
will have to come back to
it, after he does some
homework of his own on
the stock. This
usually occurs during the
Lightning Round, when Jim
does not know in advance who
is calling, or what their
stock question is about.
Definitions of key phrases
used by Jim, known as
"Cramerisms":
Definition: 'Pull the
trigger' is Jim's phrase for making
the decision at that point to trade -
either to 'buy' or
to 'sell' (although he
usually uses the phrase for
buying), as if to say you
should feel comfortable
enough to make the final
decision without looking
back...
Definition: 'Ring
the Register' is Jim's phrase for
selling a stock, and making
it a final sale, that you
should not look back on.
Put it behind you.
Definition:'Let It Come In' indicates how you
may wait for it to pull back, or have the
stock price come down briefly, as your
chance (after letting it come in) to buy
the rest of your position (i.e., total
number of shares you own in that stock).
Definition:'backing it up'
or 'doing a 'mon-back' is Jim's
phrase for the metaphor of backing up a
truck to load up on a stock by buying
it. 'Mon-back is short for the
imaginary worker saying, 'Come on
back...' as the truck is backing up to
receive its load... Notice that we use
the little truck icon to indicate where
Jim has mentioned this.
Translation for buying
stocks: This
recommendation by Jim
indicates that, after you do
your own
homework on the stock,
you should feel comfortable
loading up on it, as it is
in a good position to be
bought at this point.
See more
"Cramerisms" & other
financial phrases
here >>
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