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  Opening Segment #2:
Know Your IPO
  Monday, August 10, 2009
 
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Jim's
rating on
this stock

STOCK
SYMBOL

Closing
price that
day

Full Company Name

EM

na

Emdeon (EM) - New IPO
To be launched out Wednesday, August 12, 2009

Price target to buy this new IPO:
No more than $17.50

 

 


[Beginning of Cramer's verbatim comments for this segment...]

Jim:
       
I think that we are right at the beginning of an IPO land slide in this country… private equity firms have been sitting on companies that they hope to take public for over a year now… waiting for the market to improve enough to make it worth their while… and I think that we have finally reached that point… even though it is the middle of August… you are going to see a flood of newly public companies… but not all of these IPO’s are worth getting in on… this week, though, there is an IPO coming that may be the model for the kind you want to buy… the kind that should actually make you money… because its private equity parent has actually added value while the business was not trading on public market… this is a rarity… usually they wreck the value… they tell you that they improved it… but they did not...

 

I am talking about Emdeon (EM), which will trade under the symbol EM, when it becomes public this Wednesday, this week… it is the largest electronic medical billing system in this country… so it fits perfectly into the current moment… where healthcare cost containment has become steaming, sizzling, hot… so far this year there have been 7 private equity backed IPO’s and all but one of them has gained value since coming public… that is not bad… Emdeon is owned by two different private equity firms, General Atlantic and Hellum & Friedman… and because General Atlantic is involved, you do not need to worry that they are just spinning off a gutted joke of a company in order to profit for themselves… while they rob you blind… this thing is the real deal… Bill Ford, who runs General Atlantic, knows how to create value… this is an instance where he makes money, and you get to make money… where his partners do well and you could do well… especially if this deal is priced near where it is expected to.

Right now the plan is to offer 21.5m shares at between $13.50 and $15.50 a share… which at the mid point makes it so that Emdeon is a $1.7b company… look, I think you should try to get in on this deal… ask your broker to try to get you some shares… because I think this one is being priced very conservatively… Morgan Stanley, Goldman Sachs, UBS, and Barclays are the lead underwriters… maybe you want to do some trades with them in order to get in on the Emdeon IPO.

Alright, let me make one thing extremely clear though… if you can’t get any shares on the IPO, in other words, before it opens… I do not want you to chase the stock in the after market… the opportunity here is to catch this one at too low a price once it comes public… not to pay up enormously once it starts trading… Emdeon is not just a hot IPO.. it is also a company that makes money… we did not have that back in 1999 and 2000 when the tech bubble occurred… tech, IPO’s to them were coming hot and heavy… nobody cared about the underlying business… Emdeon is a healthcare IT company with a comprehensive suite of payment and processing solutions… it is the top electronic medical billing system in the country… sound like President Obama… and it has got its fingers in e-payment, electronic prescriptions, revenue cycle management, and data end analytics.

Emdeon’s platform helps healthcare providers control their administrative costs… and we all know that healthcare cost containment is one of the fastest growing parts of the healthcare economy… the thing that I really like Emdeon, the reason that I think this could be better than say Allscripts, which you know we like, or Cerner, which I have not been that big a fan of, although it has done well.. is that it addresses the entire healthcare revenue cycle… its competitors have solutions that only help at certain points in the cycle… that is why I would pay up to $17.50 for this one… because it becomes more expensive then its compares above that, companies like Allscripts and Cerner… in other words, that if you pay up beyond that, then the other guys are cheaper, so you might like them more… see that is the question that you have to ask yourself about an IPO…. how much is this one worth vs. others that are in the same peer group… because if you cannot get under that, then you do not have a good entry point… pay more than that, then you are trying to make the hard money… I say we leave that for others.

You can’t get hurt if you buy it at $17.50 or below… you could get hurt if you pay up… and we believe in first do no harm in Cramerica… so Emdeon ends up getting paid during each step of the process… creating 5 or 6 different revenue streams every time someone interacts with the healthcare system… and at each point it is saving providers and insurance companies money… the patient arrives at a doctors office, when the doctor checks the patients eligibility… that is Emdeon… then the patient receives care and the doctor submit’s a bill to the insurance company….. Emdeon is there too… and then the insurance company receives the bill, processes the payment and sends it back… Emdeon does that… and then the doctor bills the patient… there is Emdeon again… and finally the insurance company will also have information to the patient… one more point where Emdeon makes the system smoother… and gets paid for doing it.

Because Emdeon is at every point in the process and because it is connected to every major system developed over the last 25 years… its customers are increasingly consolidating to Emdeon’s platform for everything… and there is still growth here… because even though 80% of bills from doctors or hospitals are sent to insurance companies electronically… only 10% to 15% coming from the insurance company back to the doctor or hospital are done electronically… big market… Emdeon’s systems immediately save money for its customers… eliminating paper claims and stopping unnecessary or abusive claims before they get into the system.. again, this is what Obama wants… and you just know that when Obama eventually declares victory on healthcare reform… meaning when he accomplishes some cost containment, some expansion in coverage… I think that he will be giving Emdeon a big sub-rosa boost, because it is the cost control player.

It benefits from increased electronic prescribing and record management and any increased demand for cost comparison data, that is going to be important… and anything that generates more claims… like more receiving healthcare…one more unique thing about Emdeon.. is has actually had its value improved by General Electronic, the private equity firm that bought if from
HLTH Corporation (HLTH) at the end of 2006, since General Atlantic has bought the business, Emdeon has made a lot of smart acquisitions… it has also been able to reduce its debt by 1/3 since December of 2006.. usually these private equity firms love to pile on debt onto the company before they spin it out… not this time though… General Atlantic added value to Emdeon creating what looks to me like the ideal healthcare stock for the ideal time… it is the best in the business… it should have much better growth than other companies in it… and the area is red hot.

Here is the bottom line…

▼   ▼   ▼   ▼   ▼

The Bottom Line!:     If you can, try to get in on the Emdeon (EM) IPO… this one is coming public on Wednesday, so you do not have much time… $13.50 to $15.50 is a steal… $17.50 is the highest that I will let you buy… I think this one works… just promise me that you will not chase it in the after market… no matter what the price.

 

[verbatim recap]

[end of segment]

Read Jim's next Segment here  

Market Results today:

Dow:  - 32

Nasdaq:  - 8

S&P 500:  - 3

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